For nonprofit organisations, fundraising is the cornerstone of sustaining and expanding their impact. However, finding creative and effective ways to raise funds can often be a challenge. With numerous fundraising options available, it’s important to focus on strategies that not only raise money but also engage your community and build long-term relationships with supporters.

In this article, we present ten proven fundraising ideas that can help your nonprofit organisation thrive. These strategies have been successfully employed by many nonprofits, and when executed thoughtfully, they can yield significant results.

1. Host a Virtual Fundraising Event

With the rise of digital platforms, virtual events have become a popular and effective way to fundraise. From virtual galas to online auctions and livestreamed concerts, virtual events allow you to reach a global audience, often at a lower cost than traditional in-person events. They also offer flexibility for attendees to participate from the comfort of their homes, increasing overall engagement.

How to implement:

  • Choose a platform that suits your event format (e.g., Zoom, Facebook Live, or YouTube).
  • Offer a variety of donation options during the event, such as one-time donations or recurring gifts.
  • Promote the event across your social media channels to maximise visibility.

2. Peer-to-Peer Fundraising

Peer-to-peer fundraising allows your supporters to become advocates for your cause by creating their own fundraising pages and encouraging their networks to donate. This method leverages the power of personal relationships, helping you reach new audiences while empowering your donors to take ownership of the fundraising process.

How to implement:

  • Create a user-friendly online platform where supporters can easily set up their pages (e.g., GoFundMe or JustGiving).
  • Provide tools and templates to help fundraisers share their story and progress with their network.
  • Offer incentives or recognition for top fundraisers to motivate participation.

3. Leverage Corporate Partnerships

Partnering with businesses can significantly boost your nonprofit’s fundraising efforts. Many corporations are eager to support charitable causes through corporate social responsibility (CSR) initiatives. Corporate partnerships can come in various forms, including matching gift programmes, event sponsorship, or cause-related marketing.

How to implement:

  • Identify businesses that align with your nonprofit’s mission and values.
  • Approach companies with a well-structured proposal outlining the benefits of partnering with your organisation.
  • Highlight the potential positive exposure the business would gain through your marketing channels.

4. Run a Crowdfunding Campaign

Crowdfunding has become a popular way to raise funds for specific projects or needs. By creating a compelling narrative and appealing to your community’s sense of urgency, you can encourage people to donate in small amounts that collectively add up to significant funding. Crowdfunding works particularly well for time-sensitive campaigns or emergencies.

How to implement:

  • Select a trusted crowdfunding platform (e.g., Kickstarter, GoFundMe, or JustGiving).
  • Tell a clear and emotional story that explains the need and impact of the funds.
  • Regularly update donors on the campaign’s progress to maintain engagement.

5. Host a Charity Auction

Charity auctions are a tried-and-tested fundraising method that engages your community while offering unique items or experiences for bidders. Auctions can be held in person or virtually and can include donated items, services, or experiences. The excitement of bidding often drives increased donations.

How to implement:

  • Source valuable and appealing items or experiences for your auction, whether through donations or partnerships.
  • Promote the auction through your email list and social media channels to encourage participation.
  • Offer online bidding options to expand your reach beyond local attendees.

6. Organise a Donation Drive

Donation drives are a simple yet effective way to raise funds and engage your local community. Whether you collect monetary donations, food, clothing, or other goods, these drives allow you to address immediate needs while fostering a sense of community involvement.

How to implement:

  • Identify what items or funds you need and set up convenient donation points at local businesses, events, or online.
  • Encourage people to donate by offering incentives or recognising top contributors.
  • Collaborate with local businesses or schools to amplify your reach and visibility.

7. Offer a Subscription or Membership Programme

A subscription or membership programme can generate consistent, recurring revenue for your nonprofit. By offering exclusive content, updates, or benefits in exchange for regular donations, you can build a loyal community of supporters who are committed to your cause long term.

How to implement:

  • Develop a tiered membership programme with different benefits for each level (e.g., access to exclusive content, discounts on merchandise, or early access to events).
  • Promote the programme through email, social media, and your website.
  • Use the membership programme to engage supporters with regular updates, insider information, and invitations to special events.

8. Conduct a Giving Tuesday Campaign

Giving Tuesday, a global day of giving that takes place annually on the Tuesday following Thanksgiving, has grown into a major fundraising opportunity for nonprofits. By aligning your campaign with this movement, you can tap into the collective energy of donors around the world.

How to implement:

  • Plan your Giving Tuesday campaign well in advance, setting clear goals and messaging.
  • Use social media, email newsletters, and your website to encourage donations on the day.
  • Consider offering matching gifts or challenges to incentivise contributions.

9. Host a Charity Run, Walk, or Bike Ride

Fitness-related fundraising events like charity runs, walks, or bike rides are both fun and effective ways to raise money. These events often encourage participants to seek sponsorships from friends and family, expanding your reach and increasing donations.

How to implement:

  • Choose an appropriate venue and set a date for the event.
  • Encourage participants to create fundraising pages and seek sponsorships from their networks.
  • Provide incentives for top fundraisers or those who complete the event, such as medals or certificates.

10. Create a Donation Matching Campaign

Donation matching is an excellent way to double the impact of individual donations. By securing a commitment from a major donor or business to match funds raised by the community, you can encourage more people to donate, knowing their contribution will go further.

How to implement:

  • Secure a major donor or corporate sponsor willing to match donations within a specific timeframe or up to a certain amount.
  • Promote the match to your supporters, emphasising the opportunity to double their impact.
  • Ensure that the matching gift programme is clearly explained in all fundraising communications.